What’s Best? Live-Action Video or Animation?

August 22, 2016

When it comes to creating video, you have a great deal of option available to you today. Both live-action video and animation are two of the hottest components to marketing. No matter what type of content you select, you’ll need to choose between these two formats with care. Each offers some good and bad aspects to it. The good news is that you can easily incorporate both types of content into your business marketing model and do well with them. Before you move forward with your decision, there are a few things to keep in mind.

What to Consider Before You Get Started

Before you start creating video, there are a few things to keep in mind. Both animation and live-action, camera-shot videos can work well if you first define what the goal of your marketing campaign is and then determine which style will work the best to achieve your end goal.

Who Is Your Audience?

A good place to start is with your audience. You may not think of animation as a good fit for adults, and believe it is best for kids. That’s not the case. A well-done video in animation really does achieve a lighthearted, more attention-grabbing design that adults can respond to. But, animation makes it harder for people to connect with the elements in the video story. It’s easier, on the other hand, to connect emotionally with a smiling woman or a crying child in live-action than with an animated character.

Consider Your Budget

Your resources will play a role in which format you decide. Animation will cost more, of course. However, you will find both options are well within most marketing budgets especially when you consider the importance for making videos mobile friendly as well.

Breaking It Down

What are the pros and cons of animated video?

  • There is no limitation in animated videos aside from your imagination.
  • For explainer videos, animated videos can really take a complex matter and make it easier to understand.
  • It’s fantastic for introductory videos, too.
  • Animated content can sometimes come off as too simplistic or minimalistic. If the content is seen as condescending, it will fail.
  • Production takes longer and it can cost your business more.

What are the pros and cons of using live-action content?

  • It’s more relatable especially when the content’s focus is on emotions and people.
  • It can help to showcase the personality and character of a company with more depth.
  • It’s a better option when the content is serious or formal.
  • It’s faster to get into the hands of the user and less expensive to choose.
  • It may be harder to stand out with live-action than with animated.

So, how do you choose what to use for your business? Both forms can be a good fit depending on the goal of the marketing campaign. It’s always important to work closely with your video production company to ensure they get the message you are trying to convey and help you to pull together content that’s actually going to resonate with your audience. The key here is to consider both mediums carefully and then determine which is the best choice for your individual needs based on your message, your budget, and your audience. The right video can make a big difference in your bottom line, when you select the right format for it.


Posted in: Making Decisions, Video Production


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