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video production

Production Process

HERE’S AN IDEA OF HOW A VIDEO PROJECT WITH US MIGHT GO

Pre-Production

Planning and coordination is a major component of any great video production. During the pre-production phase, a solid plan will be developed. Our creative team will work with you to define the creative concept and style as well as gather information such as goals, purpose and target audience. We will seek to understand as much about your video project and organization as possible. This phase may include one or more phone/conference calls, a questionnaire or brainstorming sessions. Things to consider will be:

Target Audience

Who is the primary group of people that will be watching this video? The more specific details we know about this audience the better. What is their pain points? What problems might they have that would make them open to your product/service?

Goals

What do you hope to accomplish by producing this video? What sort of emotional response would you like to evoke in your target audience? What is it you want the audience to do after watching?

Content

What are the top 3, 4 or 5 things that absolutely must be said or communicated in the video? What information about your organization will the audience be looking for?

Scripting

Time to write the script! We write an initial draft of the script for your review. This usually takes several days. You provide us the feedback and we write a second version. And then we write 5 more (if necessary) in order to get it just right. Kicker wants you to enjoy this process and so we offer unlimited revisions over a 1 month period.

Production

We’re rolling! Now that we have the script and strategic road map developed in the pre-production stage, it’s time to put it all together in front of the cameras. Our production coordinators will handle the logistics on our side. From assigning our field crew, producers, videographers, designers, and animators. These folks will bring your video to life.

Post Production

If production is putting all the ingredients together to bake the cake from the recipe developed in pre-production, then post-production is putting the icing on that cake and making it look irresistibly delicious. Our editorial post-production team kicks in to shape your story, handle color-correction, record any voice overs, clean up the audio, add music, sound fx and in general make sure your video looks exactly like we planned in pre-production. It’s at this stage that you’ll see the first cut.

That first cut will be uploaded to our video review page, and we’ll then invite you to login and review the video. You can add your comments right on the video itself! It’s a great way to share revision suggestions and feedback, all while keeping our deadlines on track.

Revisions

Once you’ve seen the first cut, you’ll have a chance to share your thoughts with us. We then come back with a second version, third version, forth version and (if necessary) a fifth version! We can offer more revisions provided they are within reasonable expectations and within the scope of the original video concept. We want you to be thrilled with the final video.

Output

With the final cut complete and your approval signed-off, we create high quality files of your video that can be used for a variety of formats, be it for the web, sales presentations, video email, trade shows or broadcast television. Just let us know if you need the video in a specific format!

Follow up

A couple weeks after we deliver the final video, we like to arrange a quick call to follow up on the video and discover how it was received. This is a key part of our client satisfaction process as we want to earn your business again in the future.

How long does a typical video project last?

We’ve been known to turn event videos around overnight.  But that’s a specific project.   Generally, between 4-8 weeks.   It depends on the video, it’s style, the creative approach, the budget, and a few other parameters.    Just know we can work within your timeline if we get started sooner than later.

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