Video Production Process

Our Production Proces

Discover how we create videos that start a conversation and connect people with your business.

1. Brief & Research

Every video starts with a conversation about an idea.

Our team talks with you to learn as much about your product, service, or issue as possible.

The process of research also evaluates the market to figure out the best method for putting out the right message in the best way for your brand.

2. Script & Concept

The script is a crucial element in creating an effective video. Before we bring out the cameras or start on any animation, we pitch you our ideas and our plan.

Our video production creative team puts their heads together for nailing the right concept which is then fleshed out into a full script.

The key is to present the message in the simplest, most comprehensive manner to your target audience.

3. Mood Board & Storyboard

We will send you a mood board (a type of collage consisting of images intended to project a particular style or concept) and sketch out a storyboard that shows how the script will play out – scene by scene.

4. Style & Illustrations

Next we will send you 2-3 custom, full-color visuals that will give you an accurate idea of what the finished video will look like. Depending on your video, this may include text, characters, backgrounds, icons and more. After you sign off, we will create the full story with the final visuals. This process includes the design of all the characters and the environments in the animated explainer video.

5. Voice Over

The most engaging male or female voices with the right accent are selected from our pool of talent to set the right pace for the animated explainer video.

The perfect voice-over reinforces the message of the video and can make a world of a difference.

6. Animation

Once the script and storyboard are approved, we move on to putting the words into action. The animation production & motion graphics phases involve building the necessary images to go with the message. This phase requires great attention to detail and each step ensures that the visuals created in the production stage reflect the initial concept.

7. Post Production & Revisions

This is the stage that gives the video its final look. Post-production involves the complete process of creating and editing the sound mixing, background music, and graphics including lower thirds. Once the video is finalized, we send it to you for feedback and make any needed revisions.

Finally, your video is ready to be shared with the world.


Sure. We will also help you edit it and make sure it works well as an animated video.

Many provided scripts are well written but without animation in mind so we are happy to help make sure everything is aligned to work in the animated explainer video style.

Absolutely! We always incorporate any fonts, logos, colors, or other brand standards you have to fit the video to your company.

The short answer is YES.

Just sometimes the images need to have been created in a scalable (vector) format so that we can work with them and they’ll look crisp in video form.

Sometimes visuals created for websites and design aren’t made that way and look poor when used in video. However, if we can re-create the visual in a vector format, then it is possible.

We give 2 free revisions for every stage in the process except for the VO stage, which has one.

Once you approve a stage (i.e. script, style frame, concept, storyboard, voiceover, animation, sound design), any unused revisions are forfeited.

Also, you can get unlimited revisions for an agreed price.

Yes. We save all assets and project files in case you’d like to make any changes or adjustments in the future. This can happen when a logo or slogan changes.

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